History and the economy progress in a cyclical way, or rather in a process of advance and slowdown of varying intensity. Both steps are necessary for the world to continue its path. Trump's arrival has not happened by chance, nor it is the result of an unpredictable political irruption. It reflects many of the changes that are taking place in many societies because of a long period of progress in policies of all kinds.
Often, the changes brought about by technological, political, or social revolutions advance much faster than the population's capacity to absorb them and this produces these moments of revision. The most paradigmatic case is the Roman Empire, which created a society a thousand years ahead of the times of history, hence the Middle Ages represented an enormous setback that slowed down the changes that did not settle until the Modern Age.
Another decisive phenomenon in the changes is that, although there is a certain international consensus or, let's say, a surge of voices calling for a complete rethinking, there needs to be a leader, a country that has enough influence and power to drive the historic changes. In this case, the arrival of Trump is very relevant for this new world to become a reality.
The description of all the changes would take years and the analysis of their impact much longer. It is necessary to focus on those aspects that I consider most relevant for their meaning or their impact. The change in mentality is determined by the change in the global economic paradigm of the last 25 years.
Let's take the Fortune index of the 50 companies with the highest revenues in the world. In 2000, of the 10 largest companies, 5 were from the United States, 4 from Japan and 1 German. In 2024, 8 are American, one from Taiwan and one from Saudi Arabia. If we look at the TOP 50, in 2000 there were 15 American, 18 Japanese and 6 German companies. In 2024, there are 25 American, 12 Chinese, 3 German and 1 Japanese company. Only this long-term perspective allows us to understand the revolution that has taken place in the world with the emergence of China and the continued growth of the United States.
In 2000, the European company with the largest market capitalization was Nokia with 219 billion dollars. In 2024 it is the luxury group LVMH with 344 billion dollars. In the United States in year 2000, it was Microsoft with 586 billion dollars and today it is Apple with 3.458 billion dollars, which clearly indicates the different direction of the most advanced economies in the world. Japan and Europe face another period of sharp decline while China and the United States will monopolize much more power in the coming years. Even the major European luxury companies have Asians among their stars, so it won't be long before we lose this leadership in design as well.
This scenario of less European and Japanese weight in the world and greater relevance of the two giants can lead us either to a great global war or to the creation of two great empires that will treat the rest of the world as colonies.
However, China faces more significant risks than the United States. Its political system, its declining demographics and the growing competition from India, which already surpasses it in population, will tend to reduce its importance in the world in the medium and long term, although it will continue to be tremendously relevant in the remainder of the decade.
In a world driven by two large poles that will be less concerned about climate change, European countries cannot remain on the sidelines of this trend in order not to lose competitiveness. Consequently, the major environmental objectives will be delayed for a few years.
The Draghi report on European competitiveness identifies the main European objective, along with the innovation gap and economic security, as the decarbonization of the economy. The green economy is not an opportunity for economic growth, it is a cost that we must assume in order not to condemn the planet to self-destruction. However, given the trends of the United States, China and India, investing resources in decarbonization without considering the criteria of competitiveness and greater efficiency will negatively affect the cost structure of European companies and deepen the crisis that we have already suffered in Europe since the beginning of the century.
Another aspect will be trade. The United States is much less vulnerable than China, which depends more on imports of raw materials and energy and on exports of consumer products to maintain its growth path. This gap is the one that presents the greatest danger for the geostrategic scenario. Faced with a more dominant and independent United States, China will need political expansion in Africa and the Pacific to find sufficient supplies for its shortages. But if China continues to hoard critical materials, the United States will be forced to face a crisis that will lead to a global economic crisis. The US could find itself in a weak position that would not be very encouraging for global security.
The domination of space by the United States and, to a lesser extent, by China, will mean that Europe and the most neutral countries will see their access to many of the advantages that will be obtained from the exploitation of space greatly diminished, although this will happen in the longer term. If Europe and its companies lose the space race, the effect on competitiveness and economic growth will be very negative. Space X has already launched more rockets into space than the rest of the world in its entire history and intends to create a constellation of tens of thousands of satellites in orbit. This is only possible with a public and private investment that no one else in the world can match and thanks to a unique gathering of talent in the world.
The melting of the Arctic will open up a huge space on the planet to traffic and to the exploitation of the seabed. Russia has been positioning itself in this space for years, but the interest of the United States in Greenland, a country four times the size of Spain, must be understood in this line. The war for the resources of the north of the planet will open another scenario of attention and collision.
Another key aspect in the economy will be the deepening in the world of as a continuation of the process of digitalization of the economy started in the nineties. Europe has lost 40% of its competitiveness with respect to the United States so far this century due to its delay in incorporating new technologies and by remaining anchored in traditional industry that will be greatly hampered by the new technologies that will end up dominating the industry as a whole. If in 2002 China competed in 25% of the products manufactured in Europe, today it already competes in 40%, and will reach 50% at the end of the decade with much lower total costs and with a quality, in the worst case, similar to that of Europe.
The demographic element contributes very significantly to worsening these problems. While the birth rate is still strong in the United States, to which Latin Americans contribute significantly, in Europe the national population is already declining and obviously aging, while immigration will decrease every year in the face of worse economic prospects. Given the measures that Europe must adopt to reduce its competitiveness gap with the rest of the world, it is very likely that the trend will be the opposite and that there may even be negative immigration balances in Europe in the coming years, which will dynamite the labor and social protection structure.
In conclusion, the continued loss of competitiveness in Europe since the beginning of the century can only be reduced with a radical change in European policies, which will require the transformation of the economic and social model that has governed Europe in the last four decades.
As can be deduced from the above explanations, the role that remains for the company to reverse this scenario is reduced, but it is not irrelevant.
Given the growing wave of protectionism, the national approach to business must be intensified. If in the previous model internationality was an asset, governments will tend to protect their national companies. This will mean that business organization models will have to be more decentralized by country, renouncing the approximation by international verticals, since the methodologies, regulations and cost structures will differ by country and common approximations cannot be established for different nations.
Added to this we will see the reduction of international intra-company flows that will be more persecuted by this new wave of national preference. Companies will have to pay special attention to regulations that could affect the free movement of economic flows.
In the face of climate change strategies, we are not going to fall into denialism, however the mastermind of the new North American administration has been the greatest promoter of the electric vehicle. However, the need to increase energy independence and self-sufficiency will lead to an expansion of nuclear energy and to a lesser extent of fossil fuels, which will see significant growth in the coming years. Renewable energies will continue to grow but will have fewer incentives, so only in countries with greater efficient generation capacity will we find significant variations.
Europe needs to drastically reduce its energy costs to regain competitiveness, so the movement towards nuclear and fossil fuels will have a greater boost in the Old Continent. The matrix that we have been building for years makes us less competitive and this is a burden that we cannot accept in exchange for improving life on the planet while that others pollute more and eat up our market share. In addition, replacing Russia as the reference energy supplier with others has already consumed an enormous amount of resources and will make cost reduction difficult for at least ten years.
Bearing in mind that rich Europe has salaries comparable to those in the United States, the competitiveness gap lies in: the lower investment in Research, Development and Innovation in Europe in relation to the rest of the countries; in the cost of energy; and in the burden of regulation. This is because economic priorities are focused on social issues and that there is not enough talent and innovation infrastructure in Europe to absorb a significant increase in R&D investments in the short and medium term.
Companies will have to dedicate increasing amounts to R&D&I, which will force them to alter their cost structure, which will be impossible with increasing labor costs and with electricity three times higher than in the United States. Regulatory costs and land shortages contribute to lower European competitiveness and represent additional burdens. If there is no brutal action by governments to solve these problems, the situation will worsen.
The digitalization of the economy is the most significant element of this loss of competitiveness. Of the 50 largest technology companies in the world, only four are European. This gap explains why so far this century the European economy has grown by an average of 1.5%, that of the United States by 2.2% and that of China by 8.3%, very significant differences.
All these detailed elements imply that the greatest factor of economic growth in Europe in recent decades, international trade, will contract worldwide and Europe will lose a very substantial part of its main tool for growth. Let us consider that between 2000 and 2023 the weight of international trade in European GDP went from 30% to 46%, while in the United States it went from 25% to 26%. A foreseeable contraction of international trade will further weaken the European economy.
Europe has abandoned its main assets to control inflation, so that local agricultural or industrial production for consumption in Europe has been replaced by Asia or Africa. Europeans have been able to maintain their purchasing power but have been undermining their future year after year. Regulations have done the rest, discouraging agricultural and industrial production in Europe.
The history of Europe in the last eighty years has been complex. It had to emerge from the post-World War II period by losing its main economic asset, which were its colonies, and thanks to an exceptional generation and the help of the United States it was able to build an industry in northern Europe that attracted millions of Europeans from the south. When the model was finally settling, the enlargement to Eastern Europe came. Suddenly, more than one hundred million Europeans became part of the broad range of European social rights, and we have had to do this by abandoning public investments to maintain the protection scheme. In short, we have lost valuable decades in undertaking social and economic changes that neither the United States nor China had to face, and this largely explains Europe's growing irrelevance
Ultimately, the world economy will witness a race to the death for critical materials associated with the digital revolution and the fight against climate change. China extracts 25% of the world's copper, 60% of the graphite and 70% of the rare earths, while it processes 75% of the cobalt, 70% of the lithium, 100% of the graphite and 90% of the rare earths. A restriction on the export of these products from China would further deepen the recession in Europe and provoke an escalation in tensions with the United States.
The competitiveness of the United States has grown by 15.5% in the last 20 years, by 11.8% in Germany, by 8.8% in the United Kingdom, but has fallen by 7.3% in Spain and by 5.1% in Italy. To understand the loss of wealth in Europe, it is enough to look at the map. The poorest state in the United States, Mississippi, has a GDP per capita of 51,300 dollars, while France with 47,000 dollars, Spain with 34,000 dollars, Italy with 40,000 dollars and the United Kingdom with 51,000 dollars are below. We produce more but with more people and less product per person, which means that we do not grow in factors of greater added value. The most paradigmatic case is Spain, whose employed population has grown by 27.35% in the last ten years, its GDP by 5% in real terms and its GDP per capita by 4.5%.
In short, Europe does not present itself as the most attractive place to grow your business. Until there is a structural regression, European economies will continue to slow down for all the reasons stated above. A radical revolution in the economy requires a renewal of the economic structure.
The European Union is now providing many benefits that are no longer sustainable. Its reduction could negatively affect cohesion among European countries and, consequently, Europe's greatest asset, the single market. If this collapses, and this is the aim of the two great powers, the recession will turn into decline, and this will put an end to the Europe we have known. Only a catharsis such as the one Argentina has had to endure could convince the Europeans to make a revolution, otherwise, in a few generations, Europe will be a theme park, full of old people and in economic decline.